Post by nadinenadine on Mar 9, 2024 7:17:13 GMT
Activism is an aspect carried out by various companies and must be understood as a social prerequisite with the aim of action and communication based on coherence. The topic is also addressed by one of the gurus of management and marketing: Philip Kotler. It is a set of strategic actions , and therefore carefully planned and included within a marketing plan, which touch on environmental and social aspects, merging into ethics. Among the issues most touched upon we find respect for the environment, protection of human and animal rights, body shaming, inequalities in general: topics covered in the name of communication campaigns based on involvement. Brand activism: when and why to integrate it into your marketing strategy What is Brand Activism? To understand what Brand Activism is, the best thing is to start from a definition of the word "activism" , for which we borrow the one proposed by the Treccani Vocabulary according to three variants: “1. Tendency to intensify the active, creative, innovative side of human life.
More specifically, an ethical conception, founded on the idea of the supreme value of the explication of vital activity, of the will to life and power, encompassing within itself every other canon of morality and conduct. 2. The propaganda activity carried out by activists of political parties and trade union organisations. 3. A. pedagogical, orientation of modern pedagogy which tends to promote the freedom and spontaneity Loan Phone Number List of the student in teaching, enhancing his interests and his spirit of initiative.” The expression Brand Activism can be translated as "corporate activism" or "brand activism" and covers all these aspects, combining them with a managerial and marketing point of view .
How is it expressed, in concrete terms? In communication campaigns, initiatives and projects that are based on the commitment and involvement of one or more causes with social, political, environmental and economic relevance. The theorist par excellence of Brand Activism is Philip Kotler , who explained it clearly together with Christian Sarkar (artist, activist and entrepreneur) in the text entitled Brand Activism. From purpose to action . In short, marketing tools lead to making corporate activism explicit, moving from purpose to action, expressing values of leadership, credibility and transparency, in the name of responsibility.
More specifically, an ethical conception, founded on the idea of the supreme value of the explication of vital activity, of the will to life and power, encompassing within itself every other canon of morality and conduct. 2. The propaganda activity carried out by activists of political parties and trade union organisations. 3. A. pedagogical, orientation of modern pedagogy which tends to promote the freedom and spontaneity Loan Phone Number List of the student in teaching, enhancing his interests and his spirit of initiative.” The expression Brand Activism can be translated as "corporate activism" or "brand activism" and covers all these aspects, combining them with a managerial and marketing point of view .
How is it expressed, in concrete terms? In communication campaigns, initiatives and projects that are based on the commitment and involvement of one or more causes with social, political, environmental and economic relevance. The theorist par excellence of Brand Activism is Philip Kotler , who explained it clearly together with Christian Sarkar (artist, activist and entrepreneur) in the text entitled Brand Activism. From purpose to action . In short, marketing tools lead to making corporate activism explicit, moving from purpose to action, expressing values of leadership, credibility and transparency, in the name of responsibility.